Leaping Lizard Productions

A video news release is a communications tool that helps you court valuable broadcast news coverage for important corporate announcements. Packages usually contain a fully-produced television news-style story, raw video, graphics and audio elements, and interviews with corporate spokespeople. The tapes are often used to promote new products, publicize upcoming corporate-sponsored events and to respond to crisis situations in a timely and responsible manner.

Even more than in other kinds of corporate "news" programming, authentic journalistic style and scrupulous integrity are of utmost importance in producing effective video news releases. Poorly conceived or produced packages will result in a lack of response from news outlets...and the waste of your valuable production dollars.

Leaping Lizard Productions has extensive experience in producing credible, effective video news releases, as well as in counseling corporate customers in when it is and isn't advisable to use this highly-specialized tool in achieving specific communications goals.

For more information on video news releases, check out our 10 Tips for Producing Effective Video News Releases. Then...

...to contact us today.